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Area: Hunter, NSW
Published Circulation* Readership †
We 16923 25500
Type: Free Frequency: Weekly
Website: cessnockadvertiser.com.au
Approx PI'sˆ: 47724
Audited Circulation: CAB March 2013
† Estimated based on readers per copy (highest day)
ˆ Monthly website page impressions
* Average per day

AREA STATISTICS
  Primary Secondary Total
Total Persons 32746 10400 43146
Total Males 16062 5200 21262
Total Females 16684 5200 21884
       
Total Dwellings 11566 3418 14984
Fully Owned 4775 1400 6175
Being Purchased 3782 1447 5229
Rented 3009 571 3580

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The Paper

The Advertiser is published every Wednesday and home delivered to just about every corner of the local government area. The paper is highly regarded as the vehicle through which residents are informed on all matters, ranging from general news and sport to regular real estate and entertainment features . Readership exceeds 80 per cent.

The Market

Cessnock city is strategically placed just 160 kilometres from the heart of Sydney central business district and is less than one hourís drive from the Newcastle, Lake Macquarie and Central Coast commercial and holiday playground areas.

Cessnock city grew up as a city founded on coal mining. However the city was fortunate to benefit from the new found interest in wine, and from the late sixties a flourishing tourism industry blossomed.

In fact, tourism now contributes just over $200 million to the local economy with $102 million spent by tourists; more than $44 million in wages to wine tourism employees and more than $30 million in purchases by the tourism businesses.

Tourism focuses on the wineries, the numerous world-class restaurants and internationally-acclaimed accommodation, ranging from rustic style cabins to the elegant charm of guest houses and modern-as-tomorrow country club golf resorts.

While many people still commute to the coal mines in the nearby Upper Hunter, the tourism industry has provided huge employment benefits, as does the Norke Hydro aluminium plant at Kurri, the second largest town in Cessnockís local government area.

Cessnock has a substantial retail centre, supplemented by smaller centres in adjoining towns, some now taking advantage of niche marketing through the areaís tourism appeal.

DISPLAY / EGN ADVERTISING
COLUMNS:Max Cms:38Max Cols:7
1234567891011
35721111491872252630000
DEADLINES:
Booking Deadline 2pm 4 working days prior
Material Deadline 12 noon 3 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
  Casual500cm1000cm2500cm5000cm10000cm15000cm
Ex GST $13.90 $12.48 $9.31 $8.57 $8.27 $7.92 $6.60
Inc GST $15.29 $13.73 $10.24 $9.43 $9.10 $8.71 $7.26

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code MAME QuickCut Paper Code CA
Production Email: rebecca.gillon@fairfaxmedia.com.au

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 8

1 2 3 4 5 6 7 8 9 10 11
32 63 97 131 163 198 230 260 0 0 0

DEADLINES:
Booking Deadline 11am 1 working day prior
Material Deadline 11am 1 working day prior

RATES:
Casual Rates
Ex GST $14.16 Inc GST $15.58

Position Vacant Rates
Ex GST $16.69 Inc GST $18.36

Jobs.com.au Lift Rates
Display Ex GST $15.00 Inc GST $16.50
Lineage Ex GST $5.00 Inc GST $5.50

COLOUR:
Full Colour $465.00
Inc GST $511.50

PUBLICATION AND CIRCULATION
 SunMonTueWed*ThuFriSat
Circulation17000
Inserts17057
Readership25500
* Highest circulation day
SOURCE: FRM Circulation Database June 2013

INSERTS
  Up to 12pp 12pp to 24pp Over 24pp Minimum Charge
Ex GST $120.00/K $180.00/K P.O.A. $550.00/K
Inc GST $132.00/K $198.00/K - $605.00/K

Discounts apply to volumes and frequency. A surcharge will apply above the casual or negotiated rate for inserts which exceed the maximum weight and/or paging.

Insert Destination

Hunter Distribution Network, 7 Enterprise Drive, BERESFIELD, NSW, 2322

Download: Inserts Specifications


REPRESENTATION BY STATE

New South Wales Fairfax Regional Media   T: 02 9478 1200
Queensland Media Workshop   T: 07 3839 4100
South Australia Fairfax Regional Media   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991



MAJOR TOWNS IN DISTRIBUTION AREA
Cessnock, Abermain, Belbird, Branxton, Broke, Congewai, Crawfordvile, Ellalong, Greta, Kearsley, Kurri Kurri, Laguna, Millfield, Mount Vincent, Mulbring, Neath, Paxton, Pokolbin, Quorrobolong, Rothbury, Sawyers Gully, Weston, Wollombi

LOCAL INDUSTRIES
Aged Care, Coal Mining, Tourism, Wine.

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DOWNLOADS


FRM Newspaper Specs
Excel Spreadsheet containing all EGN and Classified column widths and production email addresses



Information

RPL Tips on Ad Creation.pdf
As a basic guide for creating ads appearing in Rural Press newspapers

Fairfax Advertising Terms
These terms apply to all advertising customers



Acrobat PreFlight

Rural Press CMYK.kfp
Rural Press MONO.kfp
Profiles that can be used in Acrobat Professional's Preflight feature to check your artwork meets Rural Press' standards


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