|
|
 |
|
 |
|
|
|
|
|
|
|
|
|
| Area: Hunter, NSW |
| Published |
Circulation* |
Readership † |
| We |
16918 |
25579 |
| Type: Free |
Frequency: Weekly |
| Website: cessnock.yourguide.com.au |
| Approx PI'sˆ: 47724 |
| Audited Circulation: CAB September 2012 |
|
|
|
 |
|
 |
|
† Estimated based on readers per copy
ˆ Monthly website page impressions
* Average per day
|
|
|
|
|
|
AREA STATISTICS
| |
Primary |
Secondary |
Total |
| Total Persons |
32746 |
10400 |
43146 |
| Total Males |
16062 |
5200 |
21262 |
| Total Females |
16684 |
5200 |
21884 |
| |
|
|
|
| Total Dwellings |
11566 |
3418 |
14984 |
| Fully Owned |
4775 |
1400 |
6175 |
| Being Purchased |
3782 |
1447 |
5229 |
| Rented |
3009 |
571 |
3580 |
|
|
|
|
|
|
|
|
|
|
|
|
|
NEARBY PUBLICATIONS
Target a wider audience with these publications.
Show: 50Km's 100Km's 150Km's 200Km's
There are no publications within a 50km radius of Cessnock Advertiser. Use the links above to expand your search. |
|
|
|
|
|
|
|
|
The Paper
The Advertiser is published every Wednesday and home delivered to just about every corner of the local government area. The paper is highly regarded as the vehicle through which residents are informed on all matters, ranging from general news and sport to regular real estate and entertainment features . Readership exceeds 80 per cent.
The Market
Cessnock city is strategically placed just 160 kilometres from the heart of Sydney central business district and is less than one hour’s drive from the Newcastle, Lake Macquarie and Central Coast commercial and holiday playground areas.
Cessnock city grew up as a city founded on coal mining. However the city was fortunate to benefit from the new found interest in wine, and from the late sixties a flourishing tourism industry blossomed.
In fact, tourism now contributes just over $200 million to the local economy with $102 million spent by tourists; more than $44 million in wages to wine tourism employees and more than $30 million in purchases by the tourism businesses.
Tourism focuses on the wineries, the numerous world-class restaurants and internationally-acclaimed accommodation, ranging from rustic style cabins to the elegant charm of guest houses and modern-as-tomorrow country club golf resorts.
While many people still commute to the coal mines in the nearby Upper Hunter, the tourism industry has provided huge employment benefits, as does the Norke Hydro aluminium plant at Kurri, the second largest town in Cessnock’s local government area.
Cessnock has a substantial retail centre, supplemented by smaller centres in adjoining towns, some now taking advantage of niche marketing through the area’s tourism appeal.
|
|
|
|
|
|
|
CLASSIFIED ADVERTISING
COLUMNS:
| Max Cms: |
38 |
| Max Cols: |
8 |
| 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
| 32 |
63 |
97 |
131 |
163 |
198 |
230 |
260 |
0 |
0 |
0 |
DEADLINES:
| Booking Deadline |
11am 1 working day prior |
| Material Deadline |
11am 1 working day prior |
RATES:
Casual Rates
|
| Ex GST |
$13.88 |
| Inc GST |
$15.27 |
Position Vacant Rates
|
| Ex GST |
$16.36 |
| Inc GST |
$18.00 |
Jobs.com.au Lift Rates
| Display |
| Ex GST |
$15.00 |
| Inc GST |
$16.50 |
| Lineage |
| Ex GST |
$5.00 |
| Inc GST |
$5.50 |
COLOUR:
| Full Colour |
$465.00 |
| Inc GST |
$511.50 |
|
|
|
|
|
|
|
|
|
|
|
|
|
PUBLICATION AND CIRCULATION
| | Sun | Mon | Tue | Wed* | Thu | Fri | Sat | |
| Circulation | | | | 17053 | | | | |
| Inserts | | | | 17115 | | | | |
| Readership | | | | 25579 | | | | |
* Highest circulation day
SOURCE: FRM Circulation Database November 2012 |
|
|
|
|
|
|
|
|
|
|
|
|
INSERTS
| |
Up to 12pp |
12pp to 24pp |
Over 24pp |
Minimum Charge |
| Ex GST |
$120.00/K |
$180.00/K |
P.O.A. |
$550.00/K |
| Inc GST |
$132.00/K |
$198.00/K |
- |
$605.00/K |
Discounts apply to volumes and frequency. A surcharge will apply above the casual or negotiated rate for inserts which exceed the maximum weight and/or paging.
Insert Destination
Hunter Distribution Network, 7 Enterprise Drive, BERESFIELD, NSW, 2322
Download: Inserts Specifications
|
|
|
|
|
|
|
|
|
|
|
|
|
REPRESENTATION BY STATE
| New South Wales |
Fairfax Regional Media |
|
T: 02 9478 1200 |
| Queensland |
Media Workshop |
|
T: 07 3839 4100 |
| South Australia |
Fairfax Regional Media |
|
T: 08 8372 5255 |
| Victoria |
Brown Orr Fletcher Burrows |
|
T: 03 9826 5188 |
| Western Australia |
Hogan Media |
|
T: 08 9381 3991 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
MAJOR TOWNS IN DISTRIBUTION AREA
Cessnock, Abermain, Belbird, Branxton, Broke, Congewai, Crawfordvile, Ellalong, Greta, Kearsley, Kurri Kurri, Laguna, Millfield, Mount Vincent, Mulbring, Neath, Paxton, Pokolbin, Quorrobolong, Rothbury, Sawyers Gully, Weston, Wollombi
LOCAL INDUSTRIES
Aged Care, Coal Mining, Tourism, Wine.
SEARCH
By Industry
DOWNLOADS
FRM Newspaper Specs
Excel Spreadsheet containing all EGN and Classified column widths and production email addresses
Information
RPL Tips on Ad Creation.pdf
As a basic guide for creating ads appearing in Rural Press newspapers
Fairfax Advertising Terms
These terms apply to all advertising customers
Fairfax Regional Digital Network
Media Kit for the Fairfax Regional Digital Network of websites
Acrobat PreFlight
Rural Press CMYK.kfp
Rural Press MONO.kfp
Profiles that can be used in Acrobat Professional's Preflight feature to check your artwork meets Rural Press' standards
Distiller JobOptions
RuralPressAdsV4.joboptions (for Distiller 4)
RuralPressAdsV5.joboptions (for Distiller 5)
RuralPressAdsV6.joboptions (for Distiller 6)
RuralPressAdsV7.joboptions (for Distiller 7)
RuralPressAdsV8.joboptions (for Distiller 8+)
Load job options into Adobe Distiller and create PDFs to Rural Press' specifications.
Tools
Winzip
Some of the files above have been compressed into a zip file for easy downloading. You may need an unzipping program such as WinZip to access these files.
www.winzip.com
Adobe Acrobat Reader
You may need to download the latest version of Adobe Acrobat to view our PDF's.
get.adobe.com/reader/
|
|
|
|
|
|
|
|
